When passion, an idea, and the right context combine, the results can be astounding. Take a look at this video clip--start your viewing at 50 seconds and watch for the following minute--and you will see how one impassioned crazy can inspire many, many more. Isn't this emotionally contagious and collective response the goal of today's viral marketers? My compliments to
Seth Godin and
Alice Lankester.
START THE VIDEO AT 50 SECONDS,
THEN WATCH FOR ONE MINUTE MORE.
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